Brand Manager

A local company in the FMCG sector is looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness and market share.

As a Brand Manager, you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.

To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.

Brand Manager Responsibilities:


  • Increasing product sales and market share through developing the Informal market such as Schools, Convenient shops, Corporates, Health and Insurance companies.

  • Researching and analyzing consumer behavior, market trends and competitor activity.

  • Establishing budgets, performance specifications and sales estimates.

  • Developing and implementing strategies that resonate with the target market.

  • Planning and executing marketing initiatives including campaigns, corporate events, sponsorships and Corporate Social Responsibility programs.

  • Building brand awareness and increasing brand value and profitability.

  • Measuring and reporting on campaign performance and assessing Key Performance Indicators (KPIs) and Return On Investment (ROI).

  • Collaborating with different teams such as marketing, creative, legal, etc.

  • Overseeing the Communication plan and strategy such as the production of advertisements, promotional materials and mass and electronic media campaigns.

  • Ensuring that messaging and marketing activities are aligned with brand and company values.


Brand Manager Requirements:

  • Degree in business, marketing or related field.

  • Previous experience in developing FMCG brand and marketing strategies.

  • Good communication skills, both verbal and written.

  • Previous experience in managing and leading teams.

  • Highly organized and perform well under pressure.

  • Budget management skills.

  • Strong research and analytical skills.



Apply for the Job here: https://www.workinzimbabwe.com/jobs/brand-manager/

Comments

Post a Comment

Popular posts from this blog

Barista Extraordinaire

Plato Coffee, is a renowned coffee establishment located in Middelburg, Mpumalanga, South Africa. With a commitment to delivering exceptional coffee experiences, we take pride in our skilled baristas, quality brews, and captivating ambiance. Plato Coffee is looking for a Barista Extraordinaire to join the company's dynamic team in Middelburg, Mpumalanga, South Africa. As a coffee champion, you will showcase your expertise in crafting the perfect cup of joe while enchanting customers with your vibrant energy. This full-time position offers an opportunity to immerse yourself in the world of coffee and indulge in the joys of serving caffeine enthusiasts. A competitive salary and a supportive work environment await the chosen candidate. Duties and Responsibilities: Prepare and serve a variety of coffee beverages, including espresso, cappuccino, latte, and specialty drinks, following established recipes and quality standards. Welcome and engage customers in a friendly and professi...
Read more

We are desperately looking for foreigners with any of these 8 skills: South African government reveals

In a bid to address critical skill shortages and bolster economic growth, the South African government has opened its doors to foreign professionals, actively seeking their expertise to fill key jobs in South Africa . As the nation strives to build a robust and inclusive workforce in 2024, these targeted recruitment efforts present a unique opportunity for skilled individuals from around the world to contribute to the development and prosperity of South Africa. Recognizing the need to bridge the talent gap in specific sectors, the government has identified eight areas where foreign workers are greatly sought after. These in-demand fields span various industries, ranging from healthcare and engineering to information and communication technology (ICT) and finance. By attracting experienced professionals, South Africa aims to harness their knowledge and skills to drive innovation, enhance productivity, and stimulate economic growth. One prominent sector seeking foreign expertise is healt...
Read more

Executive PA

Our client is a well-established financial industry company based in Gauteng, Midrand. They are recognized for their expertise and commitment to providing exceptional services in the financial sector. With a focus on efficiency and professionalism, our client has built a strong reputation and is highly regarded within the industry. Our client is seeking an experienced and proactive Executive PA to join their dynamic team. As an Executive PA, you will provide efficient administrative and secretarial support to the Exco members and CEO. This role requires strong organizational skills, exceptional communication abilities, and the ability to handle confidential information with discretion. Join our client's team and contribute to the smooth functioning of the organization's executive office. Duties and Responsibilities: Provide comprehensive administrative and secretarial support to Exco members and the CEO. Manage complex calendars, schedule appointments, and coordinate meet...
Read more