Brand Manager - Strategic Synergy

We are looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.

To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.

Duties and Responsibilities


  • Drive the implementation and successful delivery of the brand and Corporate Social Responsibility (CSR) strategies

  • Assist in developing marketing strategies and managing marketing campaigns across relevant media channels

  • Identify research needs, execute research studies, and analyze results to identify market opportunities

  • Ensure that all products and services meet customers’ expectations in order to build the credibility of the group brands

  • Implement and preserve brand consistency, ensuring that all branded materials express the most effective and recognizable company message

  • Liaise with & monitor the activities and output of various advertising, public relations, media, and research agencies

  • Compiling market reports for decision-making and corrective action


Qualifications, Skills and Experience

  • A Bachelor’s Degree, preferably marketing related

  • At least 5 years post-qualification experience in a similar environment

  • Relevant master's degree is an added advantage

  • Computer literate and proficient in the use of PowerPoint, Adobe Photoshop, and Adobe Illustrator

  • Excellent interpersonal skills and pleasant personality

  • Good presentation, communication, negotiation, and analytical skills

  • Very well-groomed, articulate, and presentable

  • Highly organized, innovative, and resourceful Clean Class 4 driver’s license



Apply for the Job here: https://www.workinzimbabwe.com/jobs/brand-manager-strategic-synergy/

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