Digital Marketing Officer (Payroll Software Sector) - Confide Group Of Companies

We are looking for a competent Digital Marketing Officer to support and optimize our organization's digital marketing programs. Duties for the Digital Marketing Officer will include tracking campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing activities. Your creative thinking skills and strategies will be an essential part in driving our digital narrative, enhancing our organization's image, improving digital communication with clients, and encouraging business growth through effective campaigns.

Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and must be excellent writers and communicators. Ultimately, the exceptional Digital Marketing Officer should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives.

Duties And Responsibilities


  •  Research advertising trends

  • Research competitors’ pricing and products

  • Decide on the appropriate placement of ads

  • Determine what content will reach customers

  • Develop projects to create content

  • Publish digital marketing content online

  • Implement email marketing campaigns

  • Measure digital traffic

  • Monitor social media and Google Analytics

  • Optimize paid advertising campaigns using SEO and other tools

  • Report on the growth and analytics of campaigns to stakeholders

  • Scale campaigns to maximize ROI

  • Monitor project status and budget

  • Conduct market research to inform campaigns

  • Brainstorm and implement experiments and conversion tests


Qualifications And Experience

  • BS degree in marketing or a related field

  • Proven working experience in digital marketing

  • Demonstrable experience leading and managing SEO, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments


Qualified candidates should submit their detailed CVs and certified copies of Certificates.

Apply for the Job here: https://www.workinzimbabwe.com/jobs/digital-marketing-officer-payroll-software-sector-confide-group-of-companies/

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